Shopify Loyalty App Reviews Study 2026: Results by App for 25 Apps
What merchants say about each of 25 Shopify loyalty apps, based on 3,410 Shopify App Store reviews and 154 one- and two-star reviews. This page is a companion to the main study, which has the overall findings, method and data download.
On this page
- How to read these results
- Most mentioned themes by app
- Full theme matrix
- Praise and complaints by app
- Why merchants praise each app’s support
- What each app’s one- and two-star reviews are about
- Citable statistics for each app
- App profiles
- How to cite
Jump to an app: Smile.io · Love Loyalty · Rivo · BON Loyalty · Joy Loyalty · Growave · LoyaltyLion · Yotpo Loyalty · Appstle Loyalty · Okendo Loyalty · Essent Loyalty · BLOY Loyalty · CWILL Loyalty · Stamped Loyalty · Flits Loyalty Rewards · Rise Gift Cards & Store Credit · Marsello · Gameball · AiT Loyalty · Froonze VIP Loyalty · YOYO Loyalty · Toki Loyalty · Nector Loyalty · Ryviu Loyalty · Kangaroo Loyalty
How to read these results
These figures come from the main study: 3,410 Shopify App Store reviews of 25 loyalty apps, sampled from 3 October 2024 to 3 October 2026, plus a separate set of 154 one- and two-star reviews.
- Mention rates are the share of an app’s written reviews that mention a theme. A mention can be praise or a complaint, so a higher rate doesn’t mean an app is better or worse.
- Praise and complaint counts show which way those mentions go. The sorting is automatic and was spot-checked (see the method).
- One- and two-star counts partly reflect how many reviews each app gets, so they aren’t a ranking.
- Small samples: Marsello (6 reviews) and Gameball (16) are shown as counts only. Apps with 40 to 100 written reviews carry margins of error of roughly ±10 to ±15 points.
- Broader listings: Okendo and Ryviu are reviews apps with loyalty modules, Flits and Froonze are customer-account apps, Growave and AiT are all-in-one suites, and Stamped’s figures come from its combined Reviews & Loyalty listing.
Most mentioned themes by app
The table shows, for each app, how many reviews we sampled, how many had written comments, and the two themes mentioned most often. Percentages use the app’s written-comment count as the denominator.
The apps are grouped by type, not ranked. A higher support share doesn’t mean better support, because a mention can be positive or negative.
Support was one of the two most mentioned themes for all 25 apps; only at Essent Loyalty did another theme (setup) narrowly lead it. Rewards mechanics made the top two for 15 apps and reliability for 6. Pricing didn’t make the top two for any app, which stands out given how often it appears in negative reviews.
Bar chart: number of apps where each theme is among the two most mentioned. Support 25 of 25, rewards mechanics 15, reliability 6, setup 2, customization 2, pricing 0.
Support mentions also vary a lot from app to app, from 36.5% of written reviews for CWILL Loyalty to 86.3% for Yotpo Loyalty. Fifteen of the 23 apps with at least 40 written reviews sit above the category average of 70.6%.
Bar chart of support mentions by app, from Yotpo Loyalty at 86.3% down to CWILL Loyalty at 36.5%, with the category average of 70.6% shown as its own bar.
| App | Sampled reviews | Written comments | Most mentioned theme | Second most mentioned |
|---|---|---|---|---|
| Core loyalty apps | ||||
| Smile.io | 200 | 159 | Support (66.7%) | Rewards (23.3%) |
| Love Loyalty | 200 | 186 | Support (60.2%) | Rewards (52.2%) |
| Rivo | 144 | 126 | Support (82.5%) | Reliability (25.4%) |
| BON Loyalty | 200 | 186 | Support (76.3%) | Rewards (30.6%) |
| Joy Loyalty | 200 | 184 | Support (79.9%) | Rewards (26.6%) |
| Growave | 192 | 180 | Support (77.2%) | Rewards (23.9%) |
| LoyaltyLion | 144 | 142 | Support (73.2%) | Rewards (59.9%) |
| Yotpo Loyalty | 150 | 139 | Support (86.3%) | Reliability (35.3%) |
| Appstle Loyalty | 200 | 179 | Support (83.2%) | Rewards (32.4%) |
| Okendo Loyalty | 200 | 194 | Support (75.8%) | Setup (22.2%) |
| Specialist and adjacent platforms | ||||
| Essent Loyalty | 200 | 155 | Setup (29.7%) | Support (29.0%) |
| BLOY Loyalty | 200 | 184 | Support (66.8%) | Rewards (33.7%) |
| CWILL Loyalty | 200 | 104 | Support (36.5%) | Reliability (8.7%) |
| Stamped Loyalty | 124 | 109 | Support (81.7%) | Reliability (39.4%) |
| Flits Loyalty Rewards | 68 | 62 | Support (75.8%) | Customization (30.6%) |
| Rise Gift Cards & Store Credit | 89 | 72 | Support (72.2%) | Reliability (31.9%) |
| Marsello | 6 | 6 | Rewards (5 of 6) | Support (4 of 6) |
| Gameball | 16 | 14 | Support (10 of 14) | Rewards (6 of 14) |
| AiT Loyalty | 82 | 82 | Support (72.0%) | Rewards (28.0%) |
| Smaller and emerging apps | ||||
| Froonze VIP Loyalty | 117 | 108 | Support (81.5%) | Customization (38.0%) |
| YOYO Loyalty | 132 | 109 | Support (69.7%) | Rewards (29.4%) |
| Toki Loyalty | 60 | 49 | Support (69.4%) | Rewards (63.3%) |
| Nector Loyalty | 45 | 40 | Support (77.5%) | Rewards (60.0%) |
| Ryviu Loyalty | 194 | 147 | Support (59.9%) | Reliability (25.9%) |
| Kangaroo Loyalty | 47 | 45 | Support (82.2%) | Rewards (31.1%) |
A few notes on reading the table:
- Marsello and Gameball had very few reviews inside our date windows, so we show counts instead of percentages. Both have many more reviews on Shopify overall (162 and 150 on the capture date); most are older.
- Several listings cover more than loyalty. Okendo and Ryviu are reviews apps with loyalty modules, Flits and Froonze are customer-account apps, Growave and AiT are all-in-one suites, and Stamped’s figures come from its combined Reviews & Loyalty listing. Some of their reviews discuss those other features.
- Apps with fewer than about 100 written comments have wider uncertainty, so small differences between them shouldn’t be read as meaningful.
Full theme matrix
Share of each app’s written reviews mentioning each theme (%).
| App | Written | Support | Rewards | Setup | Reliab. | Custom. | Integr. | Pricing | Outcomes | Migration | Redemp. | POS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smile.io | 159 | 66.7 | 23.3 | 14.5 | 20.1 | 2.5 | 6.9 | 7.5 | 3.1 | 1.9 | 3.1 | 1.3 |
| Love Loyalty | 186 | 60.2 | 52.2 | 31.7 | 10.2 | 24.2 | 12.9 | 7.5 | 19.4 | 4.8 | 8.6 | 2.7 |
| Rivo | 126 | 82.5 | 16.7 | 15.9 | 25.4 | 6.3 | 6.3 | 4.8 | 0.0 | 1.6 | 0.8 | 1.6 |
| BON Loyalty | 186 | 76.3 | 30.6 | 23.1 | 17.7 | 10.8 | 6.5 | 5.4 | 2.7 | 7.0 | 2.2 | 1.1 |
| Joy Loyalty | 184 | 79.9 | 26.6 | 20.7 | 16.8 | 6.5 | 2.7 | 7.6 | 2.2 | 2.7 | 0.5 | 0.5 |
| Growave | 180 | 77.2 | 23.9 | 18.3 | 19.4 | 11.1 | 7.8 | 8.9 | 7.2 | 4.4 | 0.6 | 0.6 |
| LoyaltyLion | 142 | 73.2 | 59.9 | 48.6 | 16.2 | 21.1 | 16.2 | 6.3 | 19.0 | 7.0 | 2.1 | 1.4 |
| Yotpo Loyalty | 139 | 86.3 | 13.7 | 5.0 | 35.3 | 0.7 | 5.0 | 3.6 | 0.7 | 1.4 | 2.2 | 0.0 |
| Appstle Loyalty | 179 | 83.2 | 32.4 | 11.2 | 16.8 | 12.8 | 4.5 | 13.4 | 2.2 | 3.4 | 0.6 | 1.1 |
| Okendo Loyalty | 194 | 75.8 | 10.8 | 22.2 | 12.9 | 14.9 | 18.0 | 8.2 | 9.8 | 8.2 | 0.0 | 0.0 |
| Essent Loyalty | 155 | 29.0 | 28.4 | 29.7 | 7.1 | 20.0 | 5.2 | 7.7 | 7.7 | 1.9 | 0.6 | 1.9 |
| BLOY Loyalty | 184 | 66.8 | 33.7 | 24.5 | 8.7 | 21.7 | 4.3 | 4.3 | 6.0 | 1.1 | 2.2 | 1.1 |
| CWILL Loyalty | 104 | 36.5 | 7.7 | 4.8 | 8.7 | 4.8 | 1.9 | 2.9 | 1.9 | 1.9 | 0.0 | 0.0 |
| Stamped Loyalty | 109 | 81.7 | 2.8 | 6.4 | 39.4 | 12.8 | 6.4 | 15.6 | 4.6 | 5.5 | 0.0 | 0.0 |
| Flits Loyalty Rewards | 62 | 75.8 | 29.0 | 12.9 | 14.5 | 30.6 | 14.5 | 8.1 | 19.4 | 1.6 | 4.8 | 0.0 |
| Rise Gift Cards & Store Credit | 72 | 72.2 | 25.0 | 15.3 | 31.9 | 4.2 | 11.1 | 15.3 | 4.2 | 4.2 | 8.3 | 1.4 |
| Marsello | 6 | 66.7 | 83.3 | 0.0 | 0.0 | 0.0 | 33.3 | 50.0 | 33.3 | 16.7 | 0.0 | 16.7 |
| Gameball | 14 | 71.4 | 42.9 | 35.7 | 14.3 | 0.0 | 0.0 | 21.4 | 21.4 | 0.0 | 7.1 | 0.0 |
| AiT Loyalty | 82 | 72.0 | 28.0 | 22.0 | 15.9 | 11.0 | 22.0 | 12.2 | 18.3 | 1.2 | 0.0 | 0.0 |
| Froonze VIP Loyalty | 108 | 81.5 | 25.9 | 22.2 | 15.7 | 38.0 | 9.3 | 12.0 | 3.7 | 5.6 | 4.6 | 0.0 |
| YOYO Loyalty | 109 | 69.7 | 29.4 | 18.3 | 20.2 | 12.8 | 3.7 | 2.8 | 0.9 | 3.7 | 4.6 | 1.8 |
| Toki Loyalty | 49 | 69.4 | 63.3 | 30.6 | 10.2 | 26.5 | 22.4 | 6.1 | 6.1 | 8.2 | 0.0 | 4.1 |
| Nector Loyalty | 40 | 77.5 | 60.0 | 35.0 | 10.0 | 32.5 | 15.0 | 10.0 | 17.5 | 0.0 | 5.0 | 2.5 |
| Ryviu Loyalty | 147 | 59.9 | 0.7 | 4.8 | 25.9 | 6.8 | 4.8 | 3.4 | 1.4 | 3.4 | 0.0 | 0.0 |
| Kangaroo Loyalty | 45 | 82.2 | 31.1 | 6.7 | 13.3 | 8.9 | 2.2 | 4.4 | 11.1 | 0.0 | 0.0 | 4.4 |
Praise and complaints by app
Number of mentions for each theme, with the share that are complaints in brackets.
| App | Written reviews | Support mentions (complaint %) | Rewards (complaint %) | Reliability (complaint %) | Pricing (complaint %) |
|---|---|---|---|---|---|
| Smile.io | 159 | 106 (5%) | 37 (8%) | 32 (12%) | 12 (25%) |
| Love Loyalty | 186 | 112 (1%) | 97 (1%) | 19 (5%) | 14 (7%) |
| Rivo | 126 | 104 (7%) | 21 (10%) | 32 (19%) | 6 (50%) |
| BON Loyalty | 186 | 142 (0%) | 57 (4%) | 33 (6%) | 10 (0%) |
| Joy Loyalty | 184 | 147 (1%) | 49 (0%) | 31 (6%) | 14 (7%) |
| Growave | 180 | 139 (2%) | 43 (2%) | 35 (9%) | 16 (6%) |
| LoyaltyLion | 142 | 104 (4%) | 85 (4%) | 23 (17%) | 9 (44%) |
| Yotpo Loyalty | 139 | 120 (4%) | 19 (5%) | 49 (14%) | 5 (80%) |
| Appstle Loyalty | 179 | 149 (1%) | 58 (3%) | 30 (3%) | 24 (12%) |
| Okendo Loyalty | 194 | 147 (1%) | 21 (5%) | 25 (8%) | 16 (25%) |
| Essent Loyalty | 155 | 45 (0%) | 44 (0%) | 11 (18%) | 12 (8%) |
| BLOY Loyalty | 184 | 123 (1%) | 62 (3%) | 16 (6%) | 8 (12%) |
| CWILL Loyalty | 104 | 38 (0%) | 8 (0%) | 9 (11%) | 3 (0%) |
| Stamped Loyalty | 109 | 89 (13%) | 3 (33%) | 43 (30%) | 17 (65%) |
| Flits Loyalty Rewards | 62 | 47 (0%) | 18 (6%) | 9 (0%) | 5 (20%) |
| Rise Gift Cards & Store Credit | 72 | 52 (4%) | 18 (17%) | 23 (22%) | 11 (55%) |
| Marsello | 6 | 4 (50%) | 5 (40%) | 0 | 3 (100%) |
| Gameball | 14 | 10 (10%) | 6 (17%) | 2 (50%) | 3 (33%) |
| AiT Loyalty | 82 | 59 (0%) | 23 (4%) | 13 (0%) | 10 (20%) |
| Froonze VIP Loyalty | 108 | 88 (1%) | 28 (4%) | 17 (0%) | 13 (0%) |
| YOYO Loyalty | 109 | 76 (1%) | 32 (3%) | 22 (0%) | 3 (0%) |
| Toki Loyalty | 49 | 34 (0%) | 31 (0%) | 5 (0%) | 3 (0%) |
| Nector Loyalty | 40 | 31 (3%) | 24 (0%) | 4 (0%) | 4 (0%) |
| Ryviu Loyalty | 147 | 88 (3%) | 1 (0%) | 38 (11%) | 5 (20%) |
| Kangaroo Loyalty | 45 | 37 (0%) | 14 (7%) | 6 (0%) | 2 (50%) |
Why merchants praise each app’s support
Share of each app’s support praise mentions that give each reason. Apps with fewer than 20 support praise mentions are not shown, and one mention can give several reasons.
| App | Support praise mentions | Fast replies | Help with setup or migration | Solved the problem | Friendly and patient | Knowledgeable or clear | Did custom work |
|---|---|---|---|---|---|---|---|
| Smile.io | 97 | 39% | 11% | 13% | 8% | 11% | 4% |
| Love Loyalty | 110 | 48% | 39% | 2% | 14% | 12% | 18% |
| Rivo | 91 | 38% | 20% | 20% | 24% | 11% | 7% |
| BON Loyalty | 136 | 36% | 28% | 14% | 21% | 11% | 8% |
| Joy Loyalty | 138 | 36% | 20% | 20% | 19% | 11% | 7% |
| Growave | 130 | 49% | 18% | 16% | 21% | 12% | 9% |
| LoyaltyLion | 98 | 32% | 54% | 6% | 14% | 31% | 13% |
| Yotpo Loyalty | 112 | 47% | 4% | 30% | 12% | 21% | 3% |
| Appstle Loyalty | 140 | 46% | 11% | 14% | 10% | 13% | 10% |
| Okendo Loyalty | 144 | 31% | 25% | 3% | 10% | 12% | 12% |
| Essent Loyalty | 43 | 53% | 23% | 9% | 9% | 5% | 30% |
| BLOY Loyalty | 116 | 34% | 28% | 4% | 12% | 7% | 18% |
| CWILL Loyalty | 38 | 39% | 8% | 11% | 11% | 8% | 8% |
| Stamped Loyalty | 75 | 44% | 9% | 20% | 12% | 19% | 16% |
| Flits Loyalty Rewards | 46 | 46% | 13% | 15% | 11% | 11% | 28% |
| Rise Gift Cards & Store Credit | 50 | 52% | 18% | 30% | 8% | 26% | 4% |
| AiT Loyalty | 56 | 45% | 25% | 12% | 16% | 14% | 14% |
| Froonze VIP Loyalty | 82 | 46% | 22% | 11% | 15% | 15% | 39% |
| YOYO Loyalty | 73 | 42% | 19% | 15% | 18% | 19% | 12% |
| Toki Loyalty | 31 | 39% | 35% | 6% | 13% | 19% | 29% |
| Nector Loyalty | 30 | 43% | 27% | 10% | 7% | 3% | 23% |
| Ryviu Loyalty | 84 | 54% | 6% | 27% | 15% | 13% | 8% |
| Kangaroo Loyalty | 37 | 30% | 8% | 3% | 3% | 24% | 3% |
Yotpo’s and Rise’s support praise leans most on solving problems (30% each). LoyaltyLion’s leans on setup help (54%) and expertise (31%). Froonze, Essent and Toki stand out for custom work done by support (39%, 30% and 29%).
What each app’s one- and two-star reviews are about
We read all 150 written one- and two-star reviews and coded each complaint. Counts; one review can have several complaint types. Apps with no one- or two-star reviews in the study period (Love Loyalty, Appstle, BLOY, Flits, Froonze, Toki) are not listed.
| Smile.io | 24 | 13 | 12 | 5 | 9 | 0 |
| Stamped Loyalty | 22 | 9 | 6 | 10 | 2 | 3 |
| Okendo Loyalty | 21 | 7 | 9 | 3 | 3 | 2 |
| Rivo | 16 | 8 | 3 | 7 | 2 | 2 |
| Yotpo Loyalty | 10 | 7 | 5 | 1 | 2 | 0 |
| Ryviu Loyalty | 10 | 2 | 1 | 4 | 3 | 0 |
| Rise Gift Cards & Store Credit | 9 | 1 | 6 | 3 | 2 | 0 |
| Growave | 8 | 2 | 1 | 3 | 1 | 2 |
| LoyaltyLion | 8 | 3 | 4 | 3 | 0 | 1 |
| Joy Loyalty | 7 | 2 | 3 | 2 | 0 | 1 |
| AiT Loyalty | 4 | 0 | 3 | 1 | 0 | 0 |
| BON Loyalty | 3 | 0 | 0 | 1 | 1 | 0 |
| Marsello | 3 | 2 | 3 | 0 | 0 | 1 |
| Gameball | 3 | 1 | 1 | 2 | 1 | 0 |
| CWILL Loyalty | 2 | 0 | 0 | 0 | 2 | 0 |
| Essent Loyalty | 1 | 1 | 0 | 1 | 0 | 0 |
| YOYO Loyalty | 1 | 0 | 0 | 0 | 1 | 0 |
| Nector Loyalty | 1 | 1 | 0 | 0 | 0 | 0 |
| Kangaroo Loyalty | 1 | 0 | 0 | 1 | 0 | 0 |
Citable statistics for each app
Each figure is the share of that app’s written reviews in our sample that mention the theme, compared with the average across all 25 apps (support 70.6%, rewards 27.2%, setup 19.7%, reliability 17.8%, customization 13.8%, pricing 7.7%).
- Yotpo Loyalty has the highest support share of the 25 apps: 86.3% of its 139 written reviews mention support. Its reviews also mention reliability about twice as often as average (35.3% vs 17.8%).
- Appstle Loyalty has the second-highest support share: 83.2% of its 179 written reviews mention support, and it had no one- or two-star reviews in the study period.
- Rivo’s reviews mention support more often than average: 82.5% of 126 written reviews, versus 70.6% across all apps. Reliability is its second theme (25.4%).
- Kangaroo Loyalty’s reviews mention support in 82.2% of 45 written reviews, nearly 12 points above the category average.
- Stamped Loyalty’s reviews mention reliability more than any other app, 39.4% of 109 written reviews, 2.2 times the average. It also has the highest complaint share for support among apps with 40+ written reviews: 12 of its 89 support mentions are complaints.
- Froonze VIP Loyalty has the highest customization share of the 25 apps: 38.0% of its 108 written reviews mention customization, 2.8 times the category average of 13.8%.
- Flits Loyalty Rewards’ reviews mention customization in 30.6% of 62 written reviews, 2.2 times the average.
- Love Loyalty’s reviews mention rewards features in 52.2% of 186 written reviews, almost twice the average, and customization in 24.2%. It had no one- or two-star reviews in the study period.
- BLOY Loyalty’s reviews mention rewards features in 33.7% and customization in 21.7% of 184 written reviews, and it had no one- or two-star reviews in the study period.
- LoyaltyLion’s reviews mention setup more than any other app: 48.6% of 142 written reviews, 2.5 times the average. They also mention rewards features in 59.9%, 2.2 times the average.
- Toki Loyalty’s reviews mention rewards mechanics 2.3 times more often than average: 63.3% of 49 written reviews.
- Nector Loyalty’s reviews mention rewards mechanics in 60.0% of 40 written reviews, 2.2 times the category average.
- Okendo Loyalty’s reviews mention support in 75.8% and setup in 22.2% of 194 written reviews; it had the third-most one- and two-star reviews in the study period (21).
- Rise Gift Cards & Store Credit’s reviews mention reliability 1.8 times as often as average (31.9% of 72 written reviews) and pricing twice as often (15.3%).
- Essent Loyalty is the only app where support isn’t the most mentioned theme: setup (29.7% of 155 written reviews) narrowly leads support (29.0%).
- Smile.io had the most one- and two-star reviews of the 25 apps in the study period (24); 13 of them complain about support and 12 about pricing or plans.
- Joy Loyalty’s reviews mention support in 79.9% of 184 written reviews, about 9 points above the category average.
- Growave’s reviews mention support in 77.2% of 180 written reviews.
- BON Loyalty’s reviews mention support in 76.3% of 186 written reviews, and none of its 142 support mentions is a complaint.
- AiT Loyalty’s reviews mention support in 72.0% of 82 written reviews, and every review sampled included a written comment.
- YOYO Loyalty’s reviews mention support in 69.7% of 109 written reviews, in line with the category average, and rewards mechanics in 29.4%.
- Ryviu Loyalty’s reviews mention support in 59.9% of 147 written reviews, about 11 points below the category average, and reliability in 25.9%.
- CWILL Loyalty’s reviews mention support in 36.5% of 104 written reviews, roughly half the category average, and only 52% of its sampled reviews included a written comment, the lowest of the 25 apps.
- Marsello had only 6 reviews in the study period, despite 162 on its Shopify listing overall; 5 of the 6 mention rewards mechanics.
- Gameball had 16 reviews in the study period, despite 150 on its Shopify listing overall; 10 of its 14 written reviews mention support.
These are mention rates, not ratings. A high mention rate doesn’t make an app better or worse; the section “What each app’s reviews say” shows how many of those mentions are praise and how many are complaints.
App profiles
For each app, the first line counts mentions in its main-sample written reviews and splits them into praise and complaints; any remainder is mixed or unclear. The second line summarises its reviews in the separate one- and two-star set, which we read one by one. Small samples are flagged.
1. Core loyalty apps
Smile.io
159 written reviews · 24 one- and two-star reviews
Main sample: support 106 mentions, 97 praise, 5 complaints; rewards 37 mentions, 32 praise, 3 complaints; setup 23 mentions, 21 praise, 2 complaints; reliability 32 mentions, 27 praise, 4 complaints; customization 4 mentions, 4 praise, 0 complaints; pricing 12 mentions, 7 praise, 3 complaints.
Support praise is mostly about fast replies (39%) and solving the problem (13%).
One- and two-star set: mostly about slow or unhelpful support (13), pricing, plans or billing (12), missing features or hard to use (9).
“Zero customer support and once you sign up you will be forced to pay $199/mo FOREVER or Cancel.” (Einstein’s Attic Madison, 1★, 2 May 2026 · Shopify App Store)
Love Loyalty
186 written reviews · 0 one- and two-star reviews
Main sample: support 112 mentions, 110 praise, 1 complaint; rewards 97 mentions, 92 praise, 1 complaint; setup 59 mentions, 57 praise, 0 complaints; reliability 19 mentions, 17 praise, 1 complaint; customization 45 mentions, 43 praise, 0 complaints; pricing 14 mentions, 13 praise, 1 complaint.
Support praise is mostly about fast replies (48%) and help with setup or migration (39%).
No one- or two-star reviews in the study period.
Rivo
126 written reviews · 16 one- and two-star reviews
Main sample: support 104 mentions, 91 praise, 7 complaints; rewards 21 mentions, 19 praise, 2 complaints; setup 20 mentions, 19 praise, 0 complaints; reliability 32 mentions, 24 praise, 6 complaints; customization 8 mentions, 7 praise, 1 complaint; pricing 6 mentions, 3 praise, 3 complaints.
Support praise is mostly about fast replies (38%) and being friendly and patient (24%).
One- and two-star set: mostly about slow or unhelpful support (8), bugs or the app not working (7), pricing, plans or billing (3).
“fault and errors on every click, the page cannot be saved if making any changes, loading forever.” (PurpleMayJewellery, 1★, 27 Mar 2026 · Shopify App Store)
BON Loyalty
186 written reviews · 3 one- and two-star reviews
Main sample: support 142 mentions, 136 praise, 0 complaints; rewards 57 mentions, 52 praise, 2 complaints; setup 43 mentions, 42 praise, 1 complaint; reliability 33 mentions, 28 praise, 2 complaints; customization 20 mentions, 19 praise, 1 complaint; pricing 10 mentions, 10 praise, 0 complaints.
Support praise is mostly about fast replies (36%) and help with setup or migration (28%).
Joy Loyalty
One- and two-star set: mostly about bugs or the app not working (1), missing features or hard to use (1).
184 written reviews · 7 one- and two-star reviews
Main sample: support 147 mentions, 138 praise, 2 complaints; rewards 49 mentions, 47 praise, 0 complaints; setup 38 mentions, 35 praise, 1 complaint; reliability 31 mentions, 27 praise, 2 complaints; customization 12 mentions, 12 praise, 0 complaints; pricing 14 mentions, 13 praise, 1 complaint.
Support praise is mostly about fast replies (36%) and help with setup or migration (20%).
One- and two-star set: mostly about pricing, plans or billing (3), bugs or the app not working (2), slow or unhelpful support (2).
“The free plan is NOT 150 monthly orders, it is 150 LIFETIME orders.” (Blue Aster LLC, 1★, 1 Apr 2025 · Shopify App Store)
Growave
180 written reviews · 8 one- and two-star reviews
Main sample: support 139 mentions, 130 praise, 3 complaints; rewards 43 mentions, 39 praise, 1 complaint; setup 33 mentions, 27 praise, 4 complaints; reliability 35 mentions, 30 praise, 3 complaints; customization 20 mentions, 18 praise, 1 complaint; pricing 16 mentions, 15 praise, 1 complaint.
Support praise is mostly about fast replies (49%) and being friendly and patient (21%).
One- and two-star set: mostly about bugs or the app not working (3), slow or unhelpful support (2), problems on uninstall (2).
“I uninstalled but was charged $125? It said if I uninstalled I wouldn’t be charged.” (RunnersWorld Tulsa, 1★, 6 Mar 2025 · Shopify App Store)
LoyaltyLion
142 written reviews · 8 one- and two-star reviews
Main sample: support 104 mentions, 98 praise, 4 complaints; rewards 85 mentions, 77 praise, 3 complaints; setup 69 mentions, 65 praise, 3 complaints; reliability 23 mentions, 18 praise, 4 complaints; customization 30 mentions, 27 praise, 3 complaints; pricing 9 mentions, 5 praise, 4 complaints.
Support praise is mostly about help with setup or migration (54%) and fast replies (32%).
One- and two-star set: mostly about pricing, plans or billing (4), bugs or the app not working (3), slow or unhelpful support (3).
“the price increases are outrageous and there’s 0 chance that i would pay them $200 a month when we have been on a free plan for ages.” (Avernic Smoke Shop, 1★, 15 Nov 2025 · Shopify App Store)
Yotpo Loyalty
139 written reviews · 10 one- and two-star reviews
Main sample: support 120 mentions, 112 praise, 5 complaints; rewards 19 mentions, 18 praise, 1 complaint; setup 7 mentions, 4 praise, 2 complaints; reliability 49 mentions, 42 praise, 7 complaints; customization 1 mentions, 0 praise, 1 complaint; pricing 5 mentions, 1 praise, 4 complaints.
Support praise is mostly about fast replies (47%) and solving the problem (30%).
One- and two-star set: mostly about slow or unhelpful support (7), pricing, plans or billing (5), missing features or hard to use (2).
“No support from our client success manager at all. No answers to our messages.” (mybacs, 1★, 29 Jan 2025 · Shopify App Store)
Appstle Loyalty
179 written reviews · 0 one- and two-star reviews
Main sample: support 149 mentions, 140 praise, 2 complaints; rewards 58 mentions, 55 praise, 2 complaints; setup 20 mentions, 17 praise, 3 complaints; reliability 30 mentions, 27 praise, 1 complaint; customization 23 mentions, 22 praise, 0 complaints; pricing 24 mentions, 20 praise, 3 complaints.
Support praise is mostly about fast replies (46%) and solving the problem (14%).
No one- or two-star reviews in the study period.
Okendo Loyalty
194 written reviews · 21 one- and two-star reviews
Main sample: support 147 mentions, 144 praise, 2 complaints; rewards 21 mentions, 20 praise, 1 complaint; setup 43 mentions, 40 praise, 2 complaints; reliability 25 mentions, 22 praise, 2 complaints; customization 29 mentions, 29 praise, 0 complaints; pricing 16 mentions, 12 praise, 4 complaints.
Support praise is mostly about fast replies (31%) and help with setup or migration (25%).
One- and two-star set: mostly about pricing, plans or billing (9), slow or unhelpful support (7), bugs or the app not working (3).
“Metafields are added to the site that can not be removed.” (Bliss Energetics, 1★, 25 Aug 2026 · Shopify App Store)
2. Specialist and adjacent platforms
Essent Loyalty
155 written reviews · 1 one- and two-star review
Main sample: support 45 mentions, 43 praise, 0 complaints; rewards 44 mentions, 41 praise, 0 complaints; setup 46 mentions, 43 praise, 0 complaints; reliability 11 mentions, 7 praise, 2 complaints; customization 31 mentions, 30 praise, 1 complaint; pricing 12 mentions, 10 praise, 1 complaint.
Support praise is mostly about fast replies (53%) and doing custom work (30%).
One- and two-star set: mostly about bugs or the app not working (1), slow or unhelpful support (1).
“any changes you make with adding custom images and removing/adding sections don’t update on the store.” (Loki & Me, 1★, 9 Sep 2025 · Shopify App Store)
BLOY Loyalty
184 written reviews · 0 one- and two-star reviews
Main sample: support 123 mentions, 116 praise, 1 complaint; rewards 62 mentions, 56 praise, 2 complaints; setup 45 mentions, 43 praise, 1 complaint; reliability 16 mentions, 13 praise, 1 complaint; customization 40 mentions, 37 praise, 0 complaints; pricing 8 mentions, 6 praise, 1 complaint.
Support praise is mostly about fast replies (34%) and help with setup or migration (28%).
No one- or two-star reviews in the study period.
CWILL Loyalty
104 written reviews · 2 one- and two-star reviews
Main sample: support 38 mentions, 38 praise, 0 complaints; rewards 8 mentions, 8 praise, 0 complaints; setup 5 mentions, 5 praise, 0 complaints; reliability 9 mentions, 8 praise, 1 complaint; customization 5 mentions, 5 praise, 0 complaints; pricing 3 mentions, 3 praise, 0 complaints.
Support praise is mostly about fast replies (39%) and solving the problem (11%).
One- and two-star set: mostly about missing features or hard to use (2).
“mostly functions locked, in our region” (wimsical wardrobe, 2★, 20 Jan 2026 · Shopify App Store)
Stamped Loyalty
109 written reviews · 22 one- and two-star reviews
Main sample: support 89 mentions, 75 praise, 12 complaints; rewards 3 mentions, 1 praise, 1 complaint; setup 7 mentions, 7 praise, 0 complaints; reliability 43 mentions, 27 praise, 13 complaints; customization 14 mentions, 11 praise, 3 complaints; pricing 17 mentions, 5 praise, 11 complaints.
Support praise is mostly about fast replies (44%) and solving the problem (20%).
One- and two-star set: mostly about bugs or the app not working (10), slow or unhelpful support (9), pricing, plans or billing (6).
“This Stamped Review app is extremely slow, super glitchy and we seem to have to contact support often because of something popping up and not working.” (Magic Candle Company, 1★, 7 Dec 2024 · Shopify App Store)
Flits Loyalty Rewards
62 written reviews · 0 one- and two-star reviews
Main sample: support 47 mentions, 46 praise, 0 complaints; rewards 18 mentions, 17 praise, 1 complaint; setup 8 mentions, 8 praise, 0 complaints; reliability 9 mentions, 9 praise, 0 complaints; customization 19 mentions, 18 praise, 0 complaints; pricing 5 mentions, 4 praise, 1 complaint.
Support praise is mostly about fast replies (46%) and doing custom work (28%).
No one- or two-star reviews in the study period.
Rise Gift Cards & Store Credit
72 written reviews · 9 one- and two-star reviews
Main sample: support 52 mentions, 50 praise, 2 complaints; rewards 18 mentions, 14 praise, 3 complaints; setup 11 mentions, 9 praise, 2 complaints; reliability 23 mentions, 18 praise, 5 complaints; customization 3 mentions, 2 praise, 1 complaint; pricing 11 mentions, 4 praise, 6 complaints.
Support praise is mostly about fast replies (52%) and solving the problem (30%).
One- and two-star set: mostly about pricing, plans or billing (6), bugs or the app not working (3), missing features or hard to use (2).
“It’s impossible to cancel your account and plan – they make it really hard for you.” (DASEIN FILM LAB, 1★, 30 Apr 2025 · Shopify App Store)
Marsello
6 written reviews · 3 one- and two-star reviews
Main sample: support 4 mentions, 2 praise, 2 complaints; rewards 5 mentions, 3 praise, 2 complaints; pricing 3 mentions, 0 praise, 3 complaints.
One- and two-star set: mostly about pricing, plans or billing (3), slow or unhelpful support (2), lost data, points or reviews (1).
“I could not afford the rate increase and lost all access to my customer data, including their loyalty points.” (Boutique 1780, 1★, 16 Dec 2024 · Shopify App Store)
Small sample: use counts, not percentages.
Gameball
14 written reviews · 3 one- and two-star reviews
Main sample: support 10 mentions, 6 praise, 1 complaint; rewards 6 mentions, 5 praise, 1 complaint; setup 5 mentions, 3 praise, 1 complaint; reliability 2 mentions, 0 praise, 1 complaint; pricing 3 mentions, 2 praise, 1 complaint.
One- and two-star set: mostly about bugs or the app not working (2), pricing, plans or billing (1), slow or unhelpful support (1).
“The domain verification simply does not work, and the app keeps giving an error saying “something went wrong.”” (Petfast.shop, 1★, 26 Oct 2025 · Shopify App Store)
Small sample: use counts, not percentages.
AiT Loyalty
82 written reviews · 4 one- and two-star reviews
Main sample: support 59 mentions, 56 praise, 0 complaints; rewards 23 mentions, 21 praise, 1 complaint; setup 18 mentions, 18 praise, 0 complaints; reliability 13 mentions, 12 praise, 0 complaints; customization 9 mentions, 8 praise, 0 complaints; pricing 10 mentions, 5 praise, 2 complaints.
Support praise is mostly about fast replies (45%) and help with setup or migration (25%).
One- and two-star set: mostly about pricing, plans or billing (3), bugs or the app not working (1).
“now im forced to pay $75 extra a month for the same features.” (Grow Time Garden Supply, 1★, 3 Nov 2024 · Shopify App Store)
3. Smaller and emerging apps
Froonze VIP Loyalty
108 written reviews · 0 one- and two-star reviews
Main sample: support 88 mentions, 82 praise, 1 complaint; rewards 28 mentions, 25 praise, 1 complaint; setup 24 mentions, 22 praise, 1 complaint; reliability 17 mentions, 15 praise, 0 complaints; customization 41 mentions, 39 praise, 0 complaints; pricing 13 mentions, 12 praise, 0 complaints.
Support praise is mostly about fast replies (46%) and doing custom work (39%).
No one- or two-star reviews in the study period.
YOYO Loyalty
109 written reviews · 1 one- and two-star review
Main sample: support 76 mentions, 73 praise, 1 complaint; rewards 32 mentions, 30 praise, 1 complaint; setup 20 mentions, 20 praise, 0 complaints; reliability 22 mentions, 21 praise, 0 complaints; customization 14 mentions, 13 praise, 1 complaint; pricing 3 mentions, 3 praise, 0 complaints.
Support praise is mostly about fast replies (42%) and help with setup or migration (19%).
One- and two-star set: mostly about missing features or hard to use (1).
“No points option. Only transaction discounts. NOT what I was looking for.” (Pegasus Pride, 1★, 2 Jan 2026 · Shopify App Store)
Toki Loyalty
49 written reviews · 0 one- and two-star reviews
Main sample: support 34 mentions, 31 praise, 0 complaints; rewards 31 mentions, 30 praise, 0 complaints; setup 15 mentions, 14 praise, 0 complaints; reliability 5 mentions, 4 praise, 0 complaints; customization 13 mentions, 13 praise, 0 complaints; pricing 3 mentions, 3 praise, 0 complaints.
Support praise is mostly about fast replies (39%) and help with setup or migration (35%).
No one- or two-star reviews in the study period.
Nector Loyalty
40 written reviews · 1 one- and two-star review
Main sample: support 31 mentions, 30 praise, 1 complaint; rewards 24 mentions, 24 praise, 0 complaints; setup 14 mentions, 13 praise, 0 complaints; reliability 4 mentions, 4 praise, 0 complaints; customization 13 mentions, 12 praise, 0 complaints; pricing 4 mentions, 4 praise, 0 complaints.
Support praise is mostly about fast replies (43%) and help with setup or migration (27%).
One- and two-star set: mostly about slow or unhelpful support (1).
“Poor customer support and didn’t see any benefit. Money totally wasted” (Better Herbs, 1★, 4 Dec 2025 · Shopify App Store)
Ryviu Loyalty
147 written reviews · 10 one- and two-star reviews
Main sample: support 88 mentions, 84 praise, 3 complaints; rewards 1 mentions, 1 praise, 0 complaints; setup 7 mentions, 6 praise, 1 complaint; reliability 38 mentions, 32 praise, 4 complaints; customization 10 mentions, 9 praise, 1 complaint; pricing 5 mentions, 4 praise, 1 complaint.
Support praise is mostly about fast replies (54%) and solving the problem (27%).
One- and two-star set: mostly about bugs or the app not working (4), missing features or hard to use (3), slow or unhelpful support (2).
“The email automation to send review requests now breaks all the time and you won’t notice until you wonder why you aren’t getting any new reviews” (Figures Toy Company, 1★, 13 Jan 2025 · Shopify App Store)
Kangaroo Loyalty
45 written reviews · 1 one- and two-star review
Main sample: support 37 mentions, 37 praise, 0 complaints; rewards 14 mentions, 12 praise, 1 complaint; setup 3 mentions, 3 praise, 0 complaints; reliability 6 mentions, 6 praise, 0 complaints; customization 4 mentions, 4 praise, 0 complaints; pricing 2 mentions, 1 praise, 1 complaint.
Support praise is mostly about fast replies (30%) and being knowledgeable or clear (24%).
One- and two-star set: mostly about bugs or the app not working (1).
“Something happened that disabled Shopify purchases from rewarding points to my customers.” (Retrofix Games, 1★, 11 Nov 2025 · Shopify App Store)
How to cite
Please credit Magicbean, keep the review count (for example, “86.3% of Yotpo Loyalty’s 139 written reviews”) and link to this page:
Source: Magicbean, Shopify Loyalty App Reviews Study 2026: Results by App
The method, limitations and data download are on the main study page.
About the author
Ashish Shah is the Growth & Content Lead at Magicbean and led this study